About

We partner with exceptional management teams building great B2B technology businesses.

Overview

Staley Capital invests in growth-stage B2B technology companies that provide “better, faster, cheaper” solutions with compelling and demonstrable value propositions.

We work closely with the management teams of our portfolio companies to accelerate growth, primarily through targeted investments in sales and marketing, in addition to ongoing product development and operational initiatives.

Our Difference

Through more than 25 years of investing experience, we have developed astute pattern recognition and a deep understanding of “what we know,” as well as “what we don’t know,” enabling us to see and capitalize on potential where others may not.

Staley Capital’s team of investment professionals and advisors have extensive experience investing in and operating both B2B technology and consumer-focused businesses, as well as a deep understanding of consumer trends and the tools enterprises need to serve their customers better. We only invest in companies in which our team’s industry expertise, board-level participation, network of connections, and advisors’ experience can add significant value.

Investment Focus

Flexible Growth-Stage Capital

We typically invest $5-20 million of equity in each deal, which are predominantly minority growth equity investments. We have also made and will consider majority recapitalizations and growth buyouts, leveraging additional capital from our network.

Sales and Marketing Execution

We seek to invest at a critical inflection point in a company’s lifecycle, where significant investment has already been made to build the product and acquire initial customers, but has left key areas such as sales and marketing underfunded. We help companies institutionalize their sales and marketing functions in order to efficiently scale and accelerate growth.

B2B2C Expertise

Within the broader B2B technology space, we are particularly experienced with “B2B2C” business models where a B2B solution facilitates an improved or enhanced consumer experience.

Investment Criteria

Industry

  • B2B software and tech-enabled services
  • Often a “B2B2C” business model, or primarily has consumer-facing clients
  • Select target sectors: Retail IT, MarTech & Marketing Services, Consumer Supply Chain, Customer Service Software, FinTech, and Vertical SaaS

Stage

  • Revenue of $5-50 million with strong growth
  • Profitable or clear line of sight to breakeven
  • Proven unit economics and demonstrable ROI

Characteristics

  • Recurring or repeatable revenue model
  • Sticky customer relationships
  • Strong gross margins and clear evidence of operating leverage

Transaction

  • $5-20 million equity check, with ability to source additional capital from our network
  • Minority or majority transactions
  • Board representation commensurate with ownership position