We partner with exceptional management teams building great B2B technology businesses.


Staley Capital invests in growth-stage B2B technology companies that provide “better, faster, cheaper” solutions with compelling and demonstrable value propositions.

We work closely with the management teams of our portfolio companies to accelerate growth, primarily through targeted investments in sales and marketing, in addition to ongoing product development and operational initiatives.

Our Difference

Through more than 25 years of investing experience, we have developed astute pattern recognition and a deep understanding of “what we know,” as well as “what we don’t know,” enabling us to see and capitalize on potential where others may not.

Staley Capital’s team of investment professionals and advisors have extensive experience investing in and operating both B2B technology and consumer-focused businesses, as well as a deep understanding of consumer trends and the tools enterprises need to serve their customers better. We only invest in companies in which our team’s industry expertise, board-level participation, network of connections, and advisors’ experience can add significant value.

Investment Focus

Flexible Growth-Stage Capital

We typically invest $5-20 million of equity in each deal, which are predominantly minority growth equity investments. We have also made and will consider majority recapitalizations and growth buyouts, leveraging additional capital from our network.

Sales and Marketing Execution

We seek to invest at a critical inflection point in a company’s lifecycle, where significant investment has already been made to build the product and acquire initial customers, but has left key areas such as sales and marketing underfunded. We help companies institutionalize their sales and marketing functions in order to efficiently scale and accelerate growth.

B2B2C Expertise

Within the broader B2B technology space, we are particularly experienced with “B2B2C” business models where a B2B solution facilitates an improved or enhanced consumer experience.

Investment Criteria


  • B2B software and tech-enabled services
  • Often a “B2B2C” business model, or primarily has consumer-facing clients
  • Select target sectors: Retail IT, MarTech & Marketing Services, Consumer Supply Chain, Customer Service Software, FinTech, and Vertical SaaS


  • Revenue of $5-50 million with strong growth
  • Profitable or clear line of sight to breakeven
  • Proven unit economics and demonstrable ROI


  • Recurring or repeatable revenue model
  • Sticky customer relationships
  • Strong gross margins and clear evidence of operating leverage


  • $5-20 million equity check, with ability to source additional capital from our network
  • Minority or majority transactions
  • Board representation commensurate with ownership position

ESG Policy

At Staley Capital, we are committed to the proactive and thoughtful management of environmental, social, and governance (ESG) issues and value creation opportunities in our investment process, portfolio management, and overall business practices. Our ESG policy is written with consideration to the American Investment Council Guidelines for Responsible Investing, and we aim to periodically update our written policy in accordance with our core values as regulations and best practices within the private equity industry continue to evolve.

Core ESG Values

  • Honesty, Transparency, and Accountability: ensuring high standards of accountability through clear and open communication with all internal and external stakeholders about ESG-related issues
  • Health, Safety, and Wellness: maintaining suitable working environments to protect the health, safety, and emotional well-being of employees at Staley Capital and our portfolio companies
  • Promotion of Ethical Business Practices: encouraging strict policies that prohibit bribery and other improper payments to public officials consistent with the U.S. Foreign Corrupt Practices Act and the OECD Anti-Bribery Convention
  • Inclusivity and Diversity: fostering an inclusive culture that values diversity across all functions, including but not limited to hiring, retention, and promotion practices at Staley Capital and our portfolio companies
  • Alignment of Interests: using governance structures that provide appropriate alignment with our portfolio companies, limited partners, co-investors, partners, and vendors
  • Cybersecurity and Privacy: protecting the privacy of sensitive consumer, company, and employee data at Staley Capital and our portfolio companies
  • Elevating Consumer Experience and Accessibility: investing in technology companies that help consumer-facing companies enhance access to their products and services for all people, including those with disabilities, and improve the consumer experience

Staley Capital’s investment team is primarily responsible for incorporating our core ESG Values throughout the investment cycle across portfolio companies, as well as identifying and addressing ESG-related risks and areas for improvement. Our due diligence process includes a review of relevant ESG factors for target companies, which may include but is not limited to environmental, public health, and safety issues; corporate governance; management structure and compensation; and employee hiring, retention, and promotion practices, including as they relate to non-discrimination on the basis of gender, race, ethnicity, national origin, sexual orientation and age.

Post-investment, Staley Capital’s investment team aims to instill its core ESG Values across each portfolio company utilizing best practices such as whistleblower processes and guidelines. Staley Capital requires all investment personnel, including those who serve on portfolio company boards of directors, to report any material ESG issues that arise during portfolio company oversight so that the firm can quickly and appropriately address such issues to the best of our ability.